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General Manager, Western Region

Full TimeLocalLos Angeles-CAConfidential Company (Register)

About Confidential (Registered Users Only)

Confidential (Registered Users Only) is the #1 licensed canConfidential (Registered Users Only) wholesale platform in the world, supplying $1B+ worth of canConfidential (Registered Users Only) products annually from hundreds of brands to retailers across California, New York, and Nevada. Our mission is to empower the world to discover canConfidential (Registered Users Only) by providing choice, access, and innovation.Through modern, scalable infrastructure, our mission is to empower the world to discover canConfidential (Registered Users Only) by providing choice, access, and innovation.

We’re at the forefront of this movement, building an innovative, technology-first platform to scale the entire canConfidential (Registered Users Only) industry. Backed by Y Combinator and investors, including DoorDash Co-Founder Stanley Tang, NFL Hall of Famer Joe Montana, Gmail creator Paul Buchheit, and Twitch co-founder Justin Kan, Confidential (Registered Users Only) is rapidly expanding across the U.S. with the goal of becoming the largest and most influential canConfidential (Registered Users Only) distribution network globally.

Candidate must be local to CA

About the Role

The General Manager, Western Region is the P&L owner for Confidential (Registered Users Only)'s California market, with the role expanding to include Nevada and Arizona as those markets attach. This is a senior leadership seat reporting to the President, responsible for driving revenue and margin performance, managing key retail and brand partnerships, and representing Confidential (Registered Users Only) to regulators and industry partners across the region.

This role carries a clear growth path: with the region reaching sustained scale, the position is designed to convert to Market President (Regional.)

WHAT YOU'LL DO

  • Own the full regional P&L — revenue, gross margin, contribution margin, working capital, and headcount — across California, with Nevada and Arizona added to scope over time.
  • Manage and grow Confidential (Registered Users Only)'s most important brand and retail partner relationships in the region, including pricing, commission structures, and marketing/logistics terms.
  • Monitor the competitive landscape and defend Confidential (Registered Users Only)'s position in its largest market.
  • Drive adoption of Confidential (Registered Users Only)'s financial products (Confidential (Registered Users Only) Capital, BillPay) across the retailer and brand base.
  • Ensure the region runs to service-level and compliance standards — delivery performance, fulfillment quality, and chain-of-custody/audit readiness across all facilities.
  • Oversee credit and collections judgment on strategic accounts, balancing recovery with partner relationships.
  • Serve as Confidential (Registered Users Only)'s senior representative to state regulators (California, Nevada, and Arizona) and at industry events.
  • Lead the attach of Nevada and the launch of Arizona, building out the regional footprint without losing focus on the core California business.

WHAT WE'RE LOOKING FOR

  • 8+ years in general management, P&L leadership, or regional operations, ideally in distribution, CPG, or a multi-state regulated industry.
  • Track record owning a P&L of significant scale ($50M+ preferred) with direct accountability for revenue and margin.
  • Experience managing senior-level relationships with major commercial partners (retail, brand, or enterprise accounts).
  • Comfort operating in a regulated, compliance-heavy environment; experience with state regulators a plus.
  • Strong operational fluency — supply chain, logistics, or fulfillment experience preferred.
  • Willingness to travel 40–50% across California, Nevada, and Arizona.
  • Based in or willing to relocate to Los Angeles.

Compensation & Benefits:

  • Base salary: $175,000–$190,000, plus target bonus weighted to gross margin and contribution margin performance, and long-term incentive (LTI) eligibility.
  • Unlimited PTO and paid holidays
  • Medical/Dental/Vision offered to all full-time employees
  • 401(k) plan with a match.

Confidential (Registered Users Only) is an Equal Opportunity Employer

Confidential (Registered Users Only) is seeking to create a diverse work environment because all teams are stronger with different perspectives and life experiences. We strongly encourage women, people of color, LGBTQIA individuals, people with disabilities, members of ethnic minorities, foreign-born residents, older members of society, and others from minority groups and diverse backgrounds to apply. We do not discriminate on the basis of race, gender, religion, color, national origin, sexual orientation, age, marital status, veteran status, or disability status. All employees and contractors of Confidential (Registered Users Only) are responsible for maintaining a work culture free from discrimination and harassment by treating others with kindness and respect.