Minimum qualifications
- Bachelor’s degree in Marketing, Business, or a related field.
- 8+ years of experience in B2B partner/channel marketing or GTM demand generation experience.
- Proven track record of designing multi-channel demand generation campaigns and account-based marketing strategies across a partner ecosystem.
- Deep understanding of channel ecosystem sales models, pipeline tracking, and measuring attribution.
- Solid understanding of the partner ecosystem landscape (Channel, GSIs, MSPs, Cloud Marketplaces/CSPs).
- Ability to align global strategy with regional execution teams to ensure smooth campaign rollout and lead follow-up.
- Strong communication and interpersonal skills to work cross-functionally in a fast-paced environment.
Preferred qualifications
- MBA
- Experience in a high-growth B2B SaaS/Enterprise technology landscape, with a background in cybersecurity or cloud security.
- Proficiency in Salesforce, Looker, and marketing automation to track full-funnel partner impact (Analytical Rigor).
- Ability to turn complex business goals into actionable marketing blueprints for a regional team (Strategic Architect).
- Experience building processes that allow a marketing function to stay "lock-step" with rapid sales growth (Operational Scaling).
- Ability to manage the competing priorities and "noise" between Sales, Partners, and Corporate stakeholders (Conflict Resolution).
About the job
We are seeking a Global Partner Marketing Programs Manager to lead our With and Through go-to-market strategy across our global partner ecosystem (GSIs, MSPs, Channel, Tech Alliances, and CSPs).
In this role, you will serve as a principal pipeline driver for global partner marketing by architecting and scaling high-impact Global Pipeline Plays, Joint Account Activation campaigns, and executive engagement platforms—including Partner Advisory Boards and C-level roundtables—across our partner ecosystem. By engineering repeatable, programmatic GTM models that regional teams can seamlessly adapt, you will directly accelerate account activation, expand global co-sell revenue, and maximize overall partner marketing ROI, moving beyond tactical event execution.
Responsibilities
- Joint Demand Generation & Global Pipeline Plays: Own the development and rollout of global With/Through-Partner programs including GTM kits and demand-generation campaigns that partners can easily execute to drive Wiz pipeline.
- Cross-Functional Solution Messaging: Partner with Product Marketing, Field Global Programs, and Partner Sales to build compelling joint solution messaging, campaign/event-in-a-box kits, and customer-facing assessments/workshops that partners and partner marketers can execute.
- GTM Play Optimization: Continuously optimize GTM plays by tracking partner usage, partner pipeline metrics, and ROI to scale high-performing programs globally.
- Account Activation & ABM Co-Marketing: Lead Account Activation strategies in close alignment with Regional Partner Marketers and Partner Managers, leveraging partner relationships to unlock target accounts.
- Targeted Account Campaigns: Design and deploy targeted ABM programs, joint executive briefings, and account-mapped campaigns that drive and accelerate pipeline.
- Process Standardization: Standardize programs (kits, campaigns) to ensure a consistent, sophisticated "Wiz" brand experience.
- Operational Excellence: Build scalable repeatable processes to ensure a predictable demand gen engine.