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GTM Lead - Stablecoin

Full TimeLocalNew York-NYConfidential Company (Register)

Confidential (Registered Users Only)’s mission is to empower businesses to grow globally by connecting them to the world’s economy. We support millions of SMBs across 190+ countries with payments, working capital, and financial infrastructure.

We are now building a stablecoin-powered money movement platform — a new global settlement capability designed to make cross-border payments faster, cheaper, and more accessible for SMBs worldwide.

This initiative runs as a lean, venture-style team inside Confidential (Registered Users Only). We have startup speed. We have global scale.

The Role

We are looking for a GTM Lead who can drive our early go-to-market, get inside the heads of our customers, craft the messaging that makes them act, and drive real transaction volume. You will be the growth engine of a small, fast-moving venture team — equal parts hacker, storyteller, and commercial operator.

You've launched new products/verticals from concept to commercial traction in fintech or payments. We're building stablecoin-powered money movement, early, undefined, high-impact. Own discovery, positioning, and the first repeatable GTM motion.

Key responsibilities include:

  • Drive early customer adoption and payment volume, sourcing and activating SMB customers across priority corridors and segments.
  • Turn interest into real transaction flow, working directly with customers to move from exploration to live usage.
  • Build the first repeatable GTM motion, developing scalable acquisition and activation strategies from scratch.
  • Run rapid growth experiments across messaging, pricing, onboarding flows, and outbound channels to unlock volume growth.
  • Develop sharp product positioning, translating complex stablecoin infrastructure into simple, compelling value propositions for SMBs.
  • Conduct deep customer discovery, identifying real pain points, workflows, and willingness to pay.
  • Use customer insight and activation data to shape product direction, feeding signal directly into roadmap priorities.
  • Act as the voice of the customer within the venture team and broader organization.
  • Operate cross-functionally with product, partnerships, marketing, and compliance to execute GTM initiatives.
  • Maintain a fast operating rhythm, shipping experiments weekly and iterating quickly based on results.

Who You Are

  • A self-starter who creates momentum without being asked
  • Energized by zero-to-one building and find ambiguity motivating
  • Commercially sharp and obsessed with outcomes over activity
  • A strong communicator who can write copy that converts and present strategy to a CFO in the same day
  • Biased toward action
  • Comfortable challenging assumptions, including internally, when the data points elsewhere

What You Bring

  • 7–10+ years of experience in growth, GTM, sales, partnerships, or early-stage commercial roles
  • At least one zero-to-one experience, having taken a product from concept to PMF, ideally in a startup environment
  • Strong growth toolkit: outbound, lifecycle, channel experimentation, activation, and PMM fundamentals
  • Proven ability to develop, test, and iterate on positioning and messaging
  • Background in fintech or payments ecosystems and proven ability to sell to SMBs
  • Strong instinct around pricing, packaging, and activation
  • Experience working across regions or global teams.
  • Nice to have:
  • Exposure to stablecoin infrastructure propositions
  • Experience in cross-border or SMB financial workflows
  • Background in startup or internal incubations

Why Join Us

  • Shape a new global capability at an early stage
  • Direct ownership of traction and PMF
  • High visibility and influence on product and commercial strategy
  • Startup speed with Confidential (Registered Users Only)’s global footprint
  • Opportunity to build something that could scale across 190+ markets