About the role:
Confidential (Registered Users Only)'s Integrated Marketing team leads the integrated campaigns and major brand moments that shape how the world sees Confidential (Registered Users Only), from creator-led live events to global brand campaigns. We work across social, paid, live content, influencer, events and owned channels with Creative, Comms, Media, Product Marketing and regional teams. This is a temporary role, owning high-visibility programs end to end during a busy stretch of events and campaigns.
You will:
- Lead strategy and execution of tentpole campaigns, including LiveOps events, brand partnership activations, Creator Showdown and game activations, and influencer-led programs
- Manage agency and vendor partners for creative and asset production, setting creative checkpoints, decision points and escalation paths at the start of vendor-led work
- Develop and manage integrated marketing plans across social, paid, live content, influencer and owned channels with Creative, Social, Comms, Media and regional teams
- Partner with Product Marketing to bring launches to market, translating product value into credible, audience-first messaging and launch plans
- Define success metrics, report on campaign results, and use insights to refine messaging, creative and channel strategy
You have:
- 8+ years of integrated marketing experience, ideally in consumer tech, gaming, platforms or creator-driven ecosystems
- Strong understanding of the gaming ecosystem, including live service games, UGC platforms and creator-driven economies
- Experience working with creators and influencers, including partnership management and content briefs
- Experience leading cross-channel campaigns across social, video, paid media, live content and events in multiple markets
- Strong storytelling, organizational and project management skills, with a clear creative point of view and sound judgment on credibility and authenticity
- Preferred: experience running large events or tentpole moments, and the ability to ramp quickly in a temporary role