Minimum Qualifications
- Bachelor’s degree in Marketing, Business, or related field.
- 5 years of experience in partner marketing, channel marketing, or field marketing.
- Previous Partner Marketing experience in B2B SaaS/enterprise technology companies across the region.
- Based in the US.
Preferred Qualifications
- 8 years of experience in partner marketing, channel marketing, or field marketing.
- Based in the West Region (PST)
- Experience in the technology or software industry.
- Experience or background in cloud or cybersecurity.
- Experience working with Public Sector Partners.
- Strong project management and organizational skills, with attention to detail.
- Excellent written and verbal communication skills, with the ability to develop clear, partner-ready materials.
- Collaborative mindset with the ability to work across teams and time zones.
- Proficiency in marketing tools and automation platforms (e.g., Salesforce, Looker, G Suite).
- Analytical thinker who can use data to measure and improve marketing performance.
- Self-motivated and adept at working independently, with the ability to communicate effectively with remote management.
About the job
The Partner Marketing Manager helps drive joint business growth across the US and Canada. Reporting to the Director, Partner Marketing, this role focuses on building and executing marketing programs and demand generation campaigns to, with, and through Channel partners — building marketing plans, co-branded assets, activating go-to-market plans, and executing programs and campaigns that deliver measurable results. The ideal candidate thrives on collaboration, turns strategy into action, and creates programs that help partners and customers succeed together.
In this role, you will work alongside Partner Sales, Field Marketing, Global Partner Marketing and the broader marketing team.
Responsibilities
- Build marketing plans and execute integrated partner marketing programs and campaigns across Reseller and Service partners that generate pipeline, drive awareness, enable and strengthen relationships with partners.
- Collaborate with global and regional partner teams to activate go-to-market plans through impactful events, content, and co-marketing initiatives.
- Track and analyze performance across partner programs, providing insights to optimize future campaigns and ensure alignment with business objectives.
- Work closely with Sales, Partner, Enablement, Field Marketing and Global Marketing teams to ensure alignment across launches and campaigns.
- Partner with Marketing Operations and Analytics to measure results and drive continuous improvement.
- Manage day-to-day coordination and communication with internal stakeholders and partners to keep programs running smoothly and on schedule.