Who we are
About Confidential (Registered Users Only)
Confidential (Registered Users Only) is a financial infrastructure platform for businesses. Millions of companies—from the world's largest enterprises to the most ambitious startups—use Confidential (Registered Users Only) to accept payments, grow their revenue, and accelerate new business opportunities. Our mission is to increase the GDP of the internet, and we have a staggering amount of work ahead. That means you have an unprecedented opportunity to put the global economy within everyone's reach while doing the most important work of your career.
About the team
Our Product Marketing team’s mission is to generate customer insights that inform Confidential (Registered Users Only)’s strategy and lead go-to-market efforts for our suite of products. Product Marketing is a highly cross-functional function at Confidential (Registered Users Only), partnering closely with Product, Sales, Demand Generation, Field Marketing, and Campaigns. Unlike many other product marketing teams, our team works across the entire product lifecycle, from helping shape products to driving launches and commercialization to growing product adoption after launch.
The Segment and Industry Product Marketing team drives growth across our priority customer segments and top industries. In this role, you will develop Confidential (Registered Users Only)’s go-to-market strategy for the startup customer segment. You will develop messaging and positioning, craft the narrative for how our products deliver value to customers, and engage teams across Sales, Demand Generation, Field Marketing, and Communications to drive awareness, pipeline, and revenue across Confidential (Registered Users Only)’s existing customer base and prospects.
What you’ll do
As Startup Segment Product Marketing Manager, you will define the go-to-market strategy for Confidential (Registered Users Only)’s startup customers. You will use customer insights and data to develop positioning, create campaign content and sales enablement assets, and partner with cross-functional teams to drive awareness, demand, and product adoption.
Responsibilities
- Develop messaging and positioning for Confidential (Registered Users Only)’s startup customer segment
- Create campaign-level content, user stories, and sales enablement assets
- Partner with Campaigns, Field Marketing, and Sales to develop the marketing strategy for startup customers
- Drive awareness, demand, and product adoption among startup customers and prospects
- Enable Sales teams to articulate the value of Confidential (Registered Users Only)’s products and competitive solutions
Who you are
We're looking for someone who meets the minimum requirements to be considered for the role. If you meet these requirements, you are encouraged to apply. The preferred qualifications are a bonus, not a requirement.
Minimum requirements
- 7+ years of marketing or product experience
- Excellent verbal and written communication skills, including experience translating technical features into benefits for technical audiences
- Experience using data and customer insights to identify opportunities and drive results
- Experience managing complex, interdependent, cross-functional projects
- Ability to learn technical concepts and explain them clearly to nontechnical audiences
Preferred qualifications
- Experience working with or marketing to startup or venture communities