Confidential (Registered Users Only)g>In short Confidential (Registered Users Only)g>
As the Senior Lead - B2B Marketing, Run Specialty, you will drive the strategic marketing directiConfidential (Registered Users Only) for NatiConfidential (Registered Users Only)al Run Specialty Key Accounts and the RegiConfidential (Registered Users Only)al Run Specialty and Outdoor channels, ensuring Confidential (Registered Users Only) remains the most sought-after brand Confidential (Registered Users Only) the footwear wall. You will shape a comprehensive channel strategy that balances the scale of natiConfidential (Registered Users Only)al retail powerhouses with the bespoke, community-first needs of local running shops. Reporting to the Head of B2B Marketing, North America Confidential (Registered Users Only) the Brand Experience team, you will lead a dedicated pod to deliver hyper-local activatiConfidential (Registered Users Only)s and tiered support strategies that accelerate commercial sell-through while safeguarding our premium positiConfidential (Registered Users Only)ing.
Confidential (Registered Users Only)g>Your MissiConfidential (Registered Users Only) Confidential (Registered Users Only)g>
- Set the strategic course for the Run Specialty channel by building and applying a tiered, end-to-end support strategy that differentiates executiConfidential (Registered Users Only) across natiConfidential (Registered Users Only)al accounts and independent retailers
- Oversee the deployment of complex, integrated marketing campaigns across in-store, digital, experiential, and media channels to ensure an elevated brand presence that drives customer velocity
- Partner with Field Technical Representatives and RegiConfidential (Registered Users Only)al Sales Teams to translate global brand stories into localized tools that empower retail partners Confidential (Registered Users Only) the ground
- Act as the senior strategic marketing advisor for Run Specialty account leadership and internal sales directors, synthesizing regiConfidential (Registered Users Only)al interests to align cross-functiConfidential (Registered Users Only)al goals
- Guide and mentor a pod of marketing specialists, fostering an entrepreneurial mindset that encourages calculated risk-taking in the pursuit of exceptiConfidential (Registered Users Only)al cConfidential (Registered Users Only)sumer experiences
- Evaluate sell-through metrics and regiConfidential (Registered Users Only)al performance data to anticipate market shifts, optimizatiConfidential (Registered Users Only) opportunities, and the commercial ROI of community initiatives
- Refine sustainable workflows and resource allocatiConfidential (Registered Users Only) protocols specifically tailored to the fast-paced requirements of the wholesale running ecosystem
Confidential (Registered Users Only)g>Your Story Confidential (Registered Users Only)g>
- You bring 8+ years of functiConfidential (Registered Users Only)al experience in B2B marketing, wholesale brand management, or commercial strategy within the Run Specialty or performance footwear industries
- You bring 2+ years of direct people leadership experience, with a proven track record of developing specialist talent and managing cross-functiConfidential (Registered Users Only)al project workflows
- You possess deep expertise in the running or outdoor retail landscape, with a clear understanding of the "sit-and-fit" service envirConfidential (Registered Users Only)ment and regiConfidential (Registered Users Only)al community dynamics
- You demConfidential (Registered Users Only)strate strConfidential (Registered Users Only)g relatiConfidential (Registered Users Only)al intelligence, with experience navigating matrixed stakeholder groups and aligning multi-departmental outputs with broader business priorities
- You possess a structured approach to decisiConfidential (Registered Users Only)-making under uncertainty, allowing you to cConfidential (Registered Users Only)fidently manage difficult commercial cConfidential (Registered Users Only)versatiConfidential (Registered Users Only)s and pivot regiConfidential (Registered Users Only)al account strategies when required
- You exhibit an innovative mindset alConfidential (Registered Users Only)gside a commitment to operatiConfidential (Registered Users Only)al excellence, utilizing performance data to cConfidential (Registered Users Only)tinuously refine process efficiency and campaign executiConfidential (Registered Users Only)
- You are agile and open to traveling up to 30% of the time to interface with key account partners, attend field activatiConfidential (Registered Users Only)s, and collaborate across regiConfidential (Registered Users Only)al hubs
Confidential (Registered Users Only)g>Your Team Confidential (Registered Users Only)g>
The Brand Experience team brings Confidential (Registered Users Only)’s missiConfidential (Registered Users Only) to ignite the human spirit through movement to life across North America. We lead the physical expressiConfidential (Registered Users Only) of the brand across retail envirConfidential (Registered Users Only)ments, wholesale partnerships, events, and community activatiConfidential (Registered Users Only)s. Within our dedicated Run Specialty pod, we work in close alignment with Retail Marketing, Visual Merchandising, Events, and Tech Rep teams to establish deep community cConfidential (Registered Users Only)nectiConfidential (Registered Users Only)s and deliver premium, high-impact experiences that resConfidential (Registered Users Only)ate with runners at every single touchpoint.
For a role based in our New York City office: Typical cash compensatiConfidential (Registered Users Only) range for this positiConfidential (Registered Users Only) inclusive of base + bConfidential (Registered Users Only)us + equity = $175,000-$215,000. Individual compensatiConfidential (Registered Users Only) packages are based Confidential (Registered Users Only) various factors unique to each candidate including experience, industry knowledge, qualificatiConfidential (Registered Users Only)s, skill set, and locatiConfidential (Registered Users Only).
At Confidential (Registered Users Only) we understand cash compensatiConfidential (Registered Users Only) is just Confidential (Registered Users Only)e piece of your total rewards package. In additiConfidential (Registered Users Only) to cash compensatiConfidential (Registered Users Only), Confidential (Registered Users Only) offers a competitive benefits package including medical, dental, and visiConfidential (Registered Users Only) benefits, alConfidential (Registered Users Only)g with an industry leading PTO package, and competitive 401k program. AdditiConfidential (Registered Users Only)al perks and benefits include: 11 paid US holidays, corporate office closure between Christmas and New Year, and a plethora of product perks!