The Senior Marketing Operations Specialistwill report to the Senior Analytics Manager.
This is a high-visibility, high-impact individual contributor role. You won’t just be architecting the strategy. You’ll be rolling up your sleeves to build, execute, and own it end-to-end.
As the Senior Marketing Operations Specialist, you will:
- Sit at the intersection of marketing, engineering, and analytics - acting as a translator who turns complex marketing strategies into technical requirements, infrastructure, and scalable solutions.
- Serve as the primary owner of our enterprise ESP (Braze) - managing data inflows and outflows, CDP integrations, and unsubscribe governance to ensure a best-in-class orchestration.
- Function as our end-to-end Ad Operations team - setting up event passback to paid ad platforms, installing and configuring tracking pixels, and strategizing on how to optimize spend efficiency through our event implementation.
- Oversee the operational lifecycle of campaigns from inception to delivery - establishing UTM tracking guidelines, designing scalable data ingestion processes, and building ESP infrastructure that empowers rapid experimentation.
- Implement robust campaign monitoring, delivery alerting, and validation frameworks to ensure flawless technical setup and message execution.
- Champion data governance, documentation, and deliverability best practices across our martech stack, ensuring full compliance with CAN-SPAM and safeguarding IP and domain health.
- Drive innovation across our lifecycle messaging channels, building advanced personalization capabilities that allow us to engage customers in unique, timely, and meaningful ways.
About You:
- You bring 5+ years of experience governing enterprise ESPs and CDPs (Braze experience is a major plus), managing data inflows and outflows, and maintaining data hygiene.
- You have 2+ years of hands-on experience owning Ad Operations execution, including setting up pixel configurations, server-side tracking, and targeting parameters across a variety of channels (Search, Social, Display, OTT, etc).
- You possess strong, fluent SQL skills and are comfortable querying, transforming, and modeling complex datasets to support targeting and custom audiences.
- You are a rare hybrid, equal parts marketer, engineer, and analyst, with an exceptional ability to translate marketing strategy into technical architecture and execution plans.
- You have strong working knowledge of email deliverability best practices, IP/domain health management, and regulatory frameworks such as CAN-SPAM.
Even Better:
- Experience with Braze Liquid logic, Connected Content, and complex canvas/journey orchestration.
- Experience in highly regulated fields, such as financial services, that operate under limited targeting constraints.
- Familiarity working with modern data stack (e.g. Snowflake, dbt, Looker, Segment).
Where:
- This role will be based in the US.
Compensation:
A little about our pay philosophy: We take pride in compensating our employees fairly and equitably. We are showcasing a range of your potential base salary based on the roles location. The successful candidate’s starting pay will also be determined based on job-related qualifications, internal compensation, candidate location and budget. This range may be modified in the future.
Salary Range: $157,000 - $196,000USD.Employees are also eligible for an annual performance-based bonus and equity.
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