WHO WE ARE LOOKING FOR
Audience strategy is how advertisers turn a campaign brief into media that reaches the right person. It's the discipline of combining first-party data, third-party data, and modeled signals into a campaign seed or audience that delivers the right message to the right people and drives results. Programmatic media and The Trade Desk are built to be audience first, making these experiences core to how customers get value out of our products.
We are looking for a Staff Product Manager to own TTD's advertiser-facing experience for building, curating, and activating audiences, the product surface where audience strategy becomes programmatic execution. This person deeply understands how advertisers think about audience strategy, has strong product and UX instincts, and partners closely with the adjacent product teams to make sure the right data and capabilities show up in the right workflow at the right time. This is a high-visibility product role at the center of how TTD's buyers find and reach the right audiences across the open internet.
WHAT YOU WILL BE DOING
• Own product strategy and roadmap for TTD's in-platform audience experiences
• Design end-to-end workflows for building and assigning campaign seeds to audiences from first- and third-party data for activation
• Partner closely with engineering, design, and data science to deliver best-in-class advertiser-facing experiences
• Drive adoption of audience features with agencies, brands, and internal trading teams
• Use AI to move faster, applying AI tools across research, requirements, analysis, and delivery to raise the pace and quality bar of your PM work
• Define and track success metrics for audience products, including audience quality, performance, and revenue impact
• Represent the audience product vision internally and externally with brands and agencies
WHAT YOU BRING TO THE TABLE
• Bachelor's degree or equivalent practical experience
• 7-10+ years of product management experience, ideally in advertising technology or an adjacent platform business, with a proven track record of launching complex, data-intensive products
• Proven experience taking products from concept to launch, navigating ambiguity and validating demand along the way
• Deep understanding of how advertisers build and use audiences (segmentation, seed audiences, lookalikes) and how audience signals flow through programmatic pipes
• Experience working with first-party and third-party data, DMPs/CDPs, or data marketplaces
• Strong technical and UX fluency; comfortable partnering closely with engineering, design, and data science to turn complex data into a simple advertiser-facing workflow
• Hands-on AI experience: you've used AI tools to accelerate research, requirements, analysis, or delivery
• Experience crafting Product Requirements Documents and driving cross-functional execution in a matrixed environment
• A demonstrated point of view on where audience targeting is headed as the open internet evolves
Confidential (Registered Users Only) does not accept unsolicited resumes from search firm recruiters. Fees will not be paid in the event a candidate submitted by a recruiter without an agreement in place is hired; such resumes will be deemed the sole property of Confidential (Registered Users Only). Confidential (Registered Users Only) is an equal opportunity employer. All aspects of employment will be based on merit, competence, performance, and business needs. We do not discriminate on the basis of race, color, religion, marital status, age, national origin, ancestry, physical or mental disability, medical condition, pregnancy, genetic information, gender, sexual orientation, gender identity or expression, veteran status, or any other status protected under federal, state, or local law.
[LA JOBS ONLY] Confidential (Registered Users Only) will consider qualified applicants with criminal histories for employment in a manner consistent with the requirements of the Los Angeles Fair Chance Initiative for Hiring, Ordinance No. 184652.
[SF JOBS ONLY] Pursuant to the San Francisco Fair Chance Ordinance, we will consider for employment qualified applicants with arrest and conviction records.